![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/FEATURED-How-to-Craft-Great-Form-Confirmation-Emails.jpg\")
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The confirmation email is an important part of a form, but a lot of marketers overlook it. Many use a bland, generic message, and others don\u2019t send a confirmation at all.<\/p>\n
The purpose of a confirmation email is to verify a customer or subscriber\u2019s form submission. This creates a record of the submission for them and begins an email-based relationship. Every form you create should automatically generate a confirmation email any time a user hits the submit button.<\/p>\n
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Order confirmation emails play a special part in your email marketing because they receive eight times as many opens<\/a> as other types of messages. Since you know your customers and subscribers will read these emails, it\u2019s critical that you optimize them for higher engagement. They can be far more than just a receipt.<\/p>\n In this article, we\u2019ll offer some ways you can improve your form confirmation emails.<\/p>\n [content_upgrade cu_id=\"14206\"]Free download: 6 Ways to Get More Value Out of Your Form Confirmation Emails[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n Sometimes it\u2019s good to write clever, abstract, funny, or vague subject lines. This is not one of those times.<\/p>\n One of the reasons form confirmation emails receive such a high open rate is because users connect the subject line to an action they recently took. It's important to write a subject line that reinforces this connection.<\/p>\n Generally speaking, it\u2019s best to keep all of your email communications short. Form confirmation emails are no exception. Your subscriber won\u2019t spend more than a few seconds reading this email, so make sure to get your point across quickly without abusing their time.<\/p>\n If your form confirmation emails require more than a few sentences, use clever design to layout of the information in an easy-to-digest format. In some cases, a few line breaks and bolded words are all you need. In other cases, you may need to be crafty with the HTML.<\/p>\n Even though this is a short transactional email, it's still a communication from your brand. It should contain some of the branding elements the recipient is used to. This helps them build an email-based relationship with your brand.<\/p>\n What kind of branding should you include? Your logo, at the very least. Use the same voice and tone that you use in your other marketing, as well.<\/p>\n BuzzFeed\u2019s confirmation email does a great job keeping things short while still incorporating the brand\u2019s tone and voice.<\/p>\n This should go without saying, but we didn't want to leave it out. Every email you send to subscribers and customers should look great on any screen size. Make sure to test your emails with different browsers to understand the experience.<\/p>\n The first job of your email\u2019s content - obviously - is to confirm their submission. Your first words should make a clear connection between the email and their recent action. Reinforce their excitement, quell any lingering anxiety they have over the submission, and alleviate any confusion. You don\u2019t have to make things complicated here. Go with something simple, such as:<\/p>\n Fitbit\u2019s confirmation email doesn\u2019t bother with extra words. The email gets right to the point with the information the customer needs to verify their purchase.<\/p>\n Your order confirmation email isn\u2019t just a place to verify what the subscriber has already done. It\u2019s also where you can set expectations for what will happen.<\/p>\n This is especially important. You plan to deliver something in the future, like a lead magnet, a webinar, or a one on one consultation. Give your subscriber some kind of information about when they can expect the thing they signed up for.<\/p>\n If you don't plan to give them something specific, explain what they can expect from your email communications in the future. Will they receive your regular blog content? Will you send them your latest discounts and promotions?<\/p>\n Depending on what your customers signed up for, it can help to give them some practical information about how to get the most value from it.<\/p>\n For instance, if they signed up for your latest membership course, you could point them toward resources to help them prepare beforehand. If they booked a phone call with you, you could list the information or documents they should have handy for the meeting.<\/p>\n If the new subscriber doesn't need to know anything in particular, give them some tips to get more value from your email communications. You might tell them when to expect your emails or how to whitelist your address.<\/p>\n SoulCycle is a great example. When they confirm your booking, they send a short email with \u201csome other things you should know,\u201d like what you should bring, who will be your instructor, and how to get a hold of their support people.<\/p>\n Every email you send to your customers and subscribers should finish with some kind of call to action. It doesn't have to be much, but it's important to take every opportunity to help your subscribers build a deeper relationship with your brand.<\/p>\n A confirmation email is a good time to ask them to\u2026<\/p>\n Designing form confirmation emails with Gravity Forms is simple, but we call them Notifications<\/strong>. We give them our own name to distinguish them from on-page confirmation messages that immediately let submitters know that form worked.<\/p>\n You can create and edit unique email notifications for each form.<\/p>\n To access the notification emails, open the form editor for any form and click the Settings<\/strong> tab at the top. On the settings page, click Notifications<\/strong> from the list on the left. You\u2019ll see a list of notifications emails for that form in the center of the dashboard. Click a notification\u2019s name to edit it or click Add New<\/strong> to create a new one.<\/p>\n The notification editor is fairly straightforward. First give it a name so you can distinguish it from any other confirmation emails you create.<\/p>\n Send To<\/strong> determines where the notification email go. You can enter an email address, select a field from the form, or configure special routing (which lets you send a notification to different email addresses depending on values selected in the form). You can send a notification anywhere you like, but to confirm the user\u2019s submission, use the Select a Field<\/strong> option and choose the Email<\/strong> field.<\/p>\n The other fields are simple to use as well:<\/p>\n The Message<\/strong> field is where you get the apply the tips we listed above. This is the content of the email the recipient receives.<\/p>\n The great part about the Message field is that it\u2019s a WYSIWYG HTML editor like you have on your WordPress pages and posts. That includes all the usual editing and formatting tools.<\/p>\n In fact, like the other WordPress content editors, you can toggle to the plain text editor (top right of the Message field) and paste raw HTML. This means you can create beautiful emails in third party tools like Topol<\/a>, Beefree<\/a>, or Stripo<\/a> and just paste their code into the Message field.<\/p>\n [content_upgrade cu_id=\"14206\"]Download this list of ways you can add content to get the most out of your form confirmation emails.[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n Confirming your subscribers\u2019 and customers\u2019 form submissions seems like a simple task, but it\u2019s an important part of building great forms. Whether you use lead capture forms to grow your list, order forms to sell products or services, or simple contact forms to accept messages from your users, follow the tips above to create great confirmation emails.<\/p>\n","protected":false},"excerpt":{"rendered":" The confirmation email is an important part of a form. In this article, we\u2019ll offer some ways you can improve your form confirmation emails. <\/p>\n","protected":false},"author":215519,"featured_media":14214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[6613,7970,5776,6094],"yoast_head":"\n1. Use a Clear Subject Line<\/h3>\n
2. Keep it Short and Skimmable<\/h3>\n
3. Stick with Your Branding<\/h3>\n
![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/buzzfeed-confirmation.png\")
<\/p>\n4. Make Them Mobile Friendly<\/h3>\n
5. Give Them Facts Right Away<\/h3>\n
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![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/fitbit-confirmation-email.png\")
<\/p>\n6. Set Clear Expectations<\/h3>\n
7. Help Them Receive Value<\/h3>\n
![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/soulcycle-confirmation-email.png\")
<\/p>\n8. End with a Call to Action<\/h3>\n
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Confirmation Emails with Gravity Forms<\/h2>\n
![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/notification-menu.png\")
<\/p>\n![\"Form](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/notification-editor.png\")
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Don\u2019t Neglect Your Form Confirmation Emails<\/h2>\n